{"id":51166,"date":"2026-04-01T14:30:10","date_gmt":"2026-04-01T12:30:10","guid":{"rendered":"https:\/\/serialstudio.fr\/?page_id=51166"},"modified":"2026-04-01T16:29:59","modified_gmt":"2026-04-01T14:29:59","slug":"blog","status":"publish","type":"page","link":"https:\/\/serialstudio.fr\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"51166\" class=\"elementor elementor-51166\">\n\t\t\t\t<div class=\"elementor-element elementor-element-195d10c e-flex e-con-boxed e-con e-parent\" data-id=\"195d10c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63ae05e e-con-full e-flex e-con e-child\" data-id=\"63ae05e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22aa847 elementor-widget elementor-widget-tp-about-heading\" data-id=\"22aa847\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_typesection_ani&quot;:&quot;tp_fade_anim&quot;}\" data-widget_type=\"tp-about-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ar-hero-area p-relative\">\n\t\t\t\t<div class=\"ar-about-us-4-hero-ptb tp-el-section\">\n\t\t\t\t\t<div class=\"tp-el-container\">\n\t\t\t\t\t\t<div class=\"ar-hero-title-box  tp_fade_anim\"  data-delay=\".3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ar-about-us-4-title-box d-flex align-items-center mb-20\">\n\t\t\t\t\t\t\t\t\t<span class=\"tp-section-subtitle pre tp-el-subtitle\">Serial Studio Blog<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ar-about-us-4-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"81\" height=\"9\" viewbox=\"0 0 81 9\" fill=\"none\">\n                                                    <rect y=\"4\" width=\"80\" height=\"1\" fill=\"#111013\" \/>\n                                                    <path d=\"M77 7.96366L80.5 4.48183L77 1\" stroke=\"#111013\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                                <\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"tp-career-title pb-30 tp-el-title\">AI, Motion Design &amp; Video Production<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tp-el-content\">\n\t\t\t\t\t\t\t\t\tInsights, methods, and creative perspectives. <br>Our <b>articles on AI, motion design, and cutting-edge ways<\/b> to craft video content engineered to resonate.\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08d9ed4 e-flex e-con-boxed e-con e-parent\" data-id=\"08d9ed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e47b26e elementor-widget elementor-widget-tp-blog-grid\" data-id=\"e47b26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-blog-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n          <div class=\"tp-blog-gird-sidebar-ptb tp-el-section\">\n        <div class=\"row grid\">\n                        <div class=\"col-xl-4 col-lg-6 col-md-6 col-sm-12 col-12 grid-item\">\n                <div class=\"tp-blog-masonry-item mb-30 tp-el-item\">\n                  <div class=\"tp-blog-masonry-item-top d-flex justify-content-between align-items-center mb-30\">\n                    <div class=\"tp-blog-masonry-item-user d-flex align-items-center tp-el-avator\">\n                      <div class=\"tp-blog-masonry-item-user-thumb tp-blog-user-thumb tp-el-author-thumb\">\n                                              <\/div>\n                                          <\/div>\n                                      <\/div>\n\n                                      <div class=\"tp-blog-masonry-thumb tp-el-blog-thumb mb-30\">\n                      <a href=\"https:\/\/serialstudio.fr\/en\/jai-tout-depense-en-tokens-les-poches-vides-de-lia-generative\/\">\n                        <img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1116\" src=\"https:\/\/serialstudio.fr\/wp-content\/uploads\/2026\/06\/Mascotte-cout-api-ia-tokens-poches-vides-serialstudio-article.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Personnage 3D en argile matte style claymation montrant ses poches vides avec quelques jetons au sol, illustrant le co\u00fbt cach\u00e9 des tokens et de l&#039;API IA.\" \/>                      <\/a>\n                    <\/div>\n                  \n                  <div class=\"tp-blog-masonry-content\">\n                                          <div class=\"tp-blog-masonry-tag mb-15\">\n                        <span class=\"tp-el-tag-title\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\"\n                            viewbox=\"0 0 15 14\" fill=\"none\">\n                            <path\n                              d=\"M4.39012 4.13048H4.39847M13.6056 8.14369L8.74375 12.6328C8.6178 12.7492 8.46823 12.8415 8.30359 12.9046C8.13896 12.9676 7.96248 13 7.78426 13C7.60604 13 7.42956 12.9676 7.26493 12.9046C7.10029 12.8415 6.95072 12.7492 6.82477 12.6328L1 7.2609V1H7.78087L13.6056 6.37811C13.8582 6.61273 14 6.93009 14 7.2609C14 7.59171 13.8582 7.90908 13.6056 8.14369Z\"\n                              stroke=\"currentColor\" stroke-opacity=\"0.6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                          <\/svg> Insights<\/span>\n                      <\/div>\n                                        <h4 class=\"tp-blog-masonry-title tp-el-title\"><a class=\"tp-line-white\" href=\"https:\/\/serialstudio.fr\/en\/jai-tout-depense-en-tokens-les-poches-vides-de-lia-generative\/\">\n                        I Spent It All on Tokens. The<\/a><\/h4>\n                    <div class=\"tp-blog-masonry-btn\">\n                                            <a class=\"tp-el-blog-btn\" href=\"https:\/\/serialstudio.fr\/en\/jai-tout-depense-en-tokens-les-poches-vides-de-lia-generative\/\">\n                        Read article                        <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                        <\/span><\/a>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"col-xl-4 col-lg-6 col-md-6 col-sm-12 col-12 grid-item\">\n                <div class=\"tp-blog-masonry-item mb-30 tp-el-item\">\n                  <div class=\"tp-blog-masonry-item-top d-flex justify-content-between align-items-center mb-30\">\n                    <div class=\"tp-blog-masonry-item-user d-flex align-items-center tp-el-avator\">\n                      <div class=\"tp-blog-masonry-item-user-thumb tp-blog-user-thumb tp-el-author-thumb\">\n                                              <\/div>\n                                          <\/div>\n                                      <\/div>\n\n                                      <div class=\"tp-blog-masonry-thumb tp-el-blog-thumb mb-30\">\n                      <a href=\"https:\/\/serialstudio.fr\/en\/identite-visuelle-et-ia-generative-comment-produire-vite-sans-jamais-trahir-votre-charte\/\">\n                        <img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/serialstudio.fr\/wp-content\/uploads\/2026\/03\/mascotte-identite-visuelle-cadres-differents-styles-serialstudio-article.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mascotte Serial Studio devant un ensemble de cadres de diff\u00e9rents styles\" \/>                      <\/a>\n                    <\/div>\n                  \n                  <div class=\"tp-blog-masonry-content\">\n                                          <div class=\"tp-blog-masonry-tag mb-15\">\n                        <span class=\"tp-el-tag-title\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\"\n                            viewbox=\"0 0 15 14\" fill=\"none\">\n                            <path\n                              d=\"M4.39012 4.13048H4.39847M13.6056 8.14369L8.74375 12.6328C8.6178 12.7492 8.46823 12.8415 8.30359 12.9046C8.13896 12.9676 7.96248 13 7.78426 13C7.60604 13 7.42956 12.9676 7.26493 12.9046C7.10029 12.8415 6.95072 12.7492 6.82477 12.6328L1 7.2609V1H7.78087L13.6056 6.37811C13.8582 6.61273 14 6.93009 14 7.2609C14 7.59171 13.8582 7.90908 13.6056 8.14369Z\"\n                              stroke=\"currentColor\" stroke-opacity=\"0.6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                          <\/svg> visual identity<\/span>\n                      <\/div>\n                                        <h4 class=\"tp-blog-masonry-title tp-el-title\"><a class=\"tp-line-white\" href=\"https:\/\/serialstudio.fr\/en\/identite-visuelle-et-ia-generative-comment-produire-vite-sans-jamais-trahir-votre-charte\/\">\n                        Visual identity and generative AI:<\/a><\/h4>\n                    <div class=\"tp-blog-masonry-btn\">\n                                            <a class=\"tp-el-blog-btn\" href=\"https:\/\/serialstudio.fr\/en\/identite-visuelle-et-ia-generative-comment-produire-vite-sans-jamais-trahir-votre-charte\/\">\n                        Read article                        <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                        <\/span><\/a>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"col-xl-4 col-lg-6 col-md-6 col-sm-12 col-12 grid-item\">\n                <div class=\"tp-blog-masonry-item mb-30 tp-el-item\">\n                  <div class=\"tp-blog-masonry-item-top d-flex justify-content-between align-items-center mb-30\">\n                    <div class=\"tp-blog-masonry-item-user d-flex align-items-center tp-el-avator\">\n                      <div class=\"tp-blog-masonry-item-user-thumb tp-blog-user-thumb tp-el-author-thumb\">\n                                              <\/div>\n                                          <\/div>\n                                      <\/div>\n\n                                      <div class=\"tp-blog-masonry-thumb tp-el-blog-thumb mb-30\">\n                      <a href=\"https:\/\/serialstudio.fr\/en\/le-peril-du-slop-pourquoi-la-direction-artistique-est-desormais-votre-seul-avantage-competitif\/\">\n                        <img decoding=\"async\" width=\"1200\" height=\"670\" src=\"https:\/\/serialstudio.fr\/wp-content\/uploads\/2026\/04\/mascotte-direction-artistique-vs-slop-serialstudio-article.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mascotte Serial Studio article la direction artistique contre le SLOP\" \/>                      <\/a>\n                    <\/div>\n                  \n                  <div class=\"tp-blog-masonry-content\">\n                                          <div class=\"tp-blog-masonry-tag mb-15\">\n                        <span class=\"tp-el-tag-title\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\"\n                            viewbox=\"0 0 15 14\" fill=\"none\">\n                            <path\n                              d=\"M4.39012 4.13048H4.39847M13.6056 8.14369L8.74375 12.6328C8.6178 12.7492 8.46823 12.8415 8.30359 12.9046C8.13896 12.9676 7.96248 13 7.78426 13C7.60604 13 7.42956 12.9676 7.26493 12.9046C7.10029 12.8415 6.95072 12.7492 6.82477 12.6328L1 7.2609V1H7.78087L13.6056 6.37811C13.8582 6.61273 14 6.93009 14 7.2609C14 7.59171 13.8582 7.90908 13.6056 8.14369Z\"\n                              stroke=\"currentColor\" stroke-opacity=\"0.6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                          <\/svg> Art direction<\/span>\n                      <\/div>\n                                        <h4 class=\"tp-blog-masonry-title tp-el-title\"><a class=\"tp-line-white\" href=\"https:\/\/serialstudio.fr\/en\/le-peril-du-slop-pourquoi-la-direction-artistique-est-desormais-votre-seul-avantage-competitif\/\">\n                        The Threat of \"Slop\": Why<\/a><\/h4>\n                    <div class=\"tp-blog-masonry-btn\">\n                                            <a class=\"tp-el-blog-btn\" href=\"https:\/\/serialstudio.fr\/en\/le-peril-du-slop-pourquoi-la-direction-artistique-est-desormais-votre-seul-avantage-competitif\/\">\n                        Read article                        <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                        <\/span><\/a>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"col-xl-4 col-lg-6 col-md-6 col-sm-12 col-12 grid-item\">\n                <div class=\"tp-blog-masonry-item mb-30 tp-el-item\">\n                  <div class=\"tp-blog-masonry-item-top d-flex justify-content-between align-items-center mb-30\">\n                    <div class=\"tp-blog-masonry-item-user d-flex align-items-center tp-el-avator\">\n                      <div class=\"tp-blog-masonry-item-user-thumb tp-blog-user-thumb tp-el-author-thumb\">\n                                              <\/div>\n                                          <\/div>\n                                      <\/div>\n\n                                      <div class=\"tp-blog-masonry-thumb tp-el-blog-thumb mb-30\">\n                      <a href=\"https:\/\/serialstudio.fr\/en\/peut-on-diviser-le-temps-de-production-video-sans-sacrifier-la-qualite\/\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"670\" src=\"https:\/\/serialstudio.fr\/wp-content\/uploads\/2025\/04\/mascotte-workflow-ia-motion-design-gain-production-serialstudio-article.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mascotte Serial Studio pr\u00e9sentant un tableau des gains de la production de vid\u00e9os IA\" \/>                      <\/a>\n                    <\/div>\n                  \n                  <div class=\"tp-blog-masonry-content\">\n                                          <div class=\"tp-blog-masonry-tag mb-15\">\n                        <span class=\"tp-el-tag-title\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"14\"\n                            viewbox=\"0 0 15 14\" fill=\"none\">\n                            <path\n                              d=\"M4.39012 4.13048H4.39847M13.6056 8.14369L8.74375 12.6328C8.6178 12.7492 8.46823 12.8415 8.30359 12.9046C8.13896 12.9676 7.96248 13 7.78426 13C7.60604 13 7.42956 12.9676 7.26493 12.9046C7.10029 12.8415 6.95072 12.7492 6.82477 12.6328L1 7.2609V1H7.78087L13.6056 6.37811C13.8582 6.61273 14 6.93009 14 7.2609C14 7.59171 13.8582 7.90908 13.6056 8.14369Z\"\n                              stroke=\"currentColor\" stroke-opacity=\"0.6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                          <\/svg> AI<\/span>\n                      <\/div>\n                                        <h4 class=\"tp-blog-masonry-title tp-el-title\"><a class=\"tp-line-white\" href=\"https:\/\/serialstudio.fr\/en\/peut-on-diviser-le-temps-de-production-video-sans-sacrifier-la-qualite\/\">\n                        Can production time be slashed<\/a><\/h4>\n                    <div class=\"tp-blog-masonry-btn\">\n                                            <a class=\"tp-el-blog-btn\" href=\"https:\/\/serialstudio.fr\/en\/peut-on-diviser-le-temps-de-production-video-sans-sacrifier-la-qualite\/\">\n                        Read article                        <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\">\n                            <path d=\"M1 11L11 1M11 1H1M11 1V11\" stroke=\"#D0FF71\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                          <\/svg>\n                        <\/span><\/a>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n                    <\/div>\n              <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Blog Serial Studio IA, Motion Design &#038; production vid\u00e9o M\u00e9thodes, r\u00e9flexions et prises de position. Nos articles sur l\u2019IA, le Motion Design et les nouvelles fa\u00e7ons de cr\u00e9er des contenus vid\u00e9o qui restent en m\u00e9moire. Direction artistique Le p\u00e9ril du \u00ab\u00a0Slop\u00a0\u00bb : pourquoi Lire l\u2019article IA Peut-on diviser le temps de production Lire l\u2019article<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-51166","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/pages\/51166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/comments?post=51166"}],"version-history":[{"count":19,"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/pages\/51166\/revisions"}],"predecessor-version":[{"id":51201,"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/pages\/51166\/revisions\/51201"}],"wp:attachment":[{"href":"https:\/\/serialstudio.fr\/en\/wp-json\/wp\/v2\/media?parent=51166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}